Pepsi
Planograms
Why are planograms important?
- Offers an optimized assortment to reach the most amount of consumers
- Drive frequency and incidence by having the right selection of products
- Eliminate out of stocks with correct space to sales recommendations
- Drive efficiency by offering highest turning products for the marketplace
- Have a unified look / feel across the Subway system, while still meeting regional differences and needs
Merchandising Matters
A fully stocked cooler will sell more!
SUBWAY® markets that follow their suggested planogram have proven to have higher incidence than those that do not
Upsell & lead by example
Create a culture of upsell and be sure to ask every guest, every time: "would you like chips and a drink today?"